Managing Director Carr & Company (London) Ltd
Former Global Director Pricing and Promotions , Diageo
Member of Keepers of the Quaich
Liveryman of the Worshipful Company of Distillers
BSc Industrial Technology & Management, MBA (Marketing) USA
Lived and worked in USA, Greece , Spain , Japan, Hong Kong , Singapore , Amsterdam & London
Keen sailor and car enthusiast (JOC member)
Born East Yorkshire , Married with 1 son, lives in Barnes, London
Nicholas Carr
| Date | Role |
|---|---|
|
2013 - Present |
MANAGING DIRECTOR , CARR & COMPANY (LONDON) LTD
London
Carr & Company is led by Nicholas Carr an experienced International executive who has worked in many Global and Local Marketing and Commercial roles across the world. Carr & Company focuses on Business Strategy, Brand Marketing and Portfolio strategy, and companies Commercial and Pricing Strategies. Clients include Twining’s, Heathrow Airport, Brown Forman Proximo (José Cuervo) and the Porto Business School. |
|
2011 - 2013 |
GLOBAL PRICING & PROMOTIONS DIRECTOR, DIAGEO PLC
London
Tasked with leading Diageo’s need to transform £’s benefit from Global Pricing and Trade Investment and step changing organisational capability in this area. Led global team of 23 pricing specialists.
|
|
2007 - 2011 |
GLOBAL DIRECTOR WHISKY, SINGLE MALTS & HERITAGE, DIAGEO PLC London Led the formulation of the Scotch £2+ billion category strategy and commercial initiatives to accelerate top line NSV growth from mid single digit to consistent double digit. Also responsible for Single Malt Scotch and Heritage business with turnover in excess of £170m. Brands included All Scotches (J Walker, Buchanan’s, Windsor...) and Single Malts (Talisker, Lagavulin, The Singleton…). Board Director – Diageo Radico India JV Company.
|
|
2003 - 2007 |
GLOBAL DIRECTOR SCOTCH PORTFOLIO, SINGLE MALTS, HERITAGE & BRAND PROTECTION London & Amsterdam Managed £400m NSV case Global portfolio of Scotch and White Spirit Brands at Diageo. Brought total Malts business to double digit growth through introduction of a focused 3 brand strategy. Innovated and launched the “Singleton Single Malt Scotch Whisky” with an award winning liquid and pack and re-launched Talisker with powerful new pack and proposition. Executed a series of anti – counterfeit and industry leading initiatives. |
|
1998 - 2002 |
VICE PRESIDENT MARKETING, SEAGRAM ASIA-PACIFIC Singapore Responsible for all Marketing strategy and investment ($160 m) across the Asia Pacific Region for Seagram's Wine and Spirit Division. Brands included Chivas Regal, Martell Cognac, Windsor Scotch, 100 Pipers Scotch and significant local brands in India and Australia. Functional line management responsibility for 10 Marketing Directors and their teams. |
|
Pre 1998 |
REGIONAL MARKETING DIRECTOR ASIA - PACIFIC, IDV, Hong Kong COUNTRY MARKETING DIRECTOR ROLES IDV - Greece, Spain, Japan |