- Former Scotch Whisky Director Diageo Global Marketing
- Master of the Worshipful Company of Distillers 2016-17
- Trustee the Distillers Charity – Chair Vocational Training and Education
- Council Member then President of the Royal Warrant Holders Association 2003-2015.
- Trustee of Charity Fund 2015-present
- Chairman the Queen Elizabeth Scholarship Trust 2007-12
- Chairman the Keepers of the Quaich 1998 – 2005
- Council Member the Scotch Whisky Association 1997-2005
- Fellow the Chartered Management Institute
- BA Business Studies (Marketing and French )City of London College
- Lived and worked in France, Belgium, Scotland, Hong Kong, UK
- Married with 2 Children. Resides in the Cotswolds
- Member Leander, Goodwood, RAF and City of London Livery Clubs
Richard Watling
| Date | Role |
|---|---|
| 2000 - 2010 |
SCOTCH WHISKY DIRECTOR DIAGEO London Richard Watling created this role to build the overall Scotch Whisky strategy for Diageo following the merger of Guinness (United Distillers) and Grand Metropolitan
(International Distillers and Vintners) forming Diageo plc the world-leading spirits and Scotch Whisky Company. As a member of the Global Marketing Leadership team he developed a novel portfolio approach to marketing the wide range of blended and malt whiskies , notably Johnnie Walker, J&B, Buchanans, Dimple, Windsor, the Singleton and Haig covering 40%+ of the global market.
Richard joined IDV as the Marketing Director for Europe, leading the function and skills development in a matrix environment with the Brand Directors for J&B, Smirnoff, Baileys, Malibu and Gilbeys. As part of a GrandMet team created a unique approach to measuring brand equity and the strategic use of marketing funds – which later lead to the Diageo Way of Brand Building.
|
| 1997 - 2000 |
CHIEF EXECUTIVE JUSTERINI AND BROOKS London The Scotch Whisky and Fine Wine company of IDV; managed the global marketing team for J&B Scotch, becoming the No2 premium global Scotch, and leader in Europe. |
| 1994 - 2007 |
MANAGING DIRECTOR INTERNATIONAL DISTILLERS AND VINTNERS ASIA Hong Kong Regional role leading the network of subsidiaries, distributors and Joint ventures esp in Japan, Korea,Taiwan, Thailand.Created distilling and sales / marketing venture in China |
| 1986 - 1992 |
MARKETING DIRECTOR ALLIED DISTILLERS Dumbarton Started career in 1971 with Alfred Dunhill / Rothmans in brand and country development in Europe ME Africa and Asia. Joined industry as International Marketing Director for Hiram Walker ( Ballantines, Courvoisier and Kahlua). Created MD ADL position for all Allied Scotch brands inc.. Laphroaig, Teachers and Long John. |