Steve Wilson

Former Global innovation Director at Diageo PLC.
In 2005 set up Invigor8tion Ltd, a marketing and innovation agency working with several international organizations.
In 2017 acquired a 25% share of the Barbados Cockspur rum Company and currently the CEO.
A chemist by discipline, has undertaken General Management, marketing, sales roles across the world.
Other business interests include The Signature Spa, an award-winning health and beauty spa in the UK.
Hobbies include classic car collecting and restoration.
A Liveryman of The worshipful company of Distillers.
Currently living in Hertfordshire.

Date	Role
1997 - 2005	GLOBAL INNOVATION DIRECTOR /PRESIDENT OF RESERVE BRANDS GROUP DIAGEO PLC GLOBAL Responsible for the creation and activation of Diageo’s innovation portfolio globally. During this period responsible for the Johnnie Walker premium portfolio including King George V, The John Walker, Gold label Reserve, Diamond Jubilee, Double Black, Buchannan’s Master and The Singleton malt whisky . Also, the creation and management of the luxury spirits portfolio which included the existing Johnnie Walker Blue and Gold Labels, Don Julio tequilas as well as the development of Ciroc vodka and Tanqueray 10 gin. Having created the Reserve way of selling luxury spirits this new business model ‘The Reserve Brands Group’ was rolled out into 16 countries. Development of Ready to Drink strategy leading to the creation and launch of Smirnoff Ice.
1997 - 1987	GLOBAL INNOVATION DIRECTOR INTERNATIONAL DISTILLERS AND VINTNERS LTD (GRAND MET PLC) GLOBAL Development of Malibu, Archers Peach County Schnapps, Bombay Sapphire, Spey Royal in Thailand and a portfolio of local brands in India, China , Brazil, Venezuela and Africa. .
1987 - 1985	MANAGING DIRECTOR CALLITHEKE LTD Creation and management of a portfolio of Functional non-alcoholic drinks. Aqua Libre, Dexter’s Hypotonic and Purdey’s energy drink.
1985 - 1975	TECHNICAL DIRECTOR/PROJECT DIRECTOR BAILEYS IRISH CREAM