Thursday, 1st October 2026
Programme
| Time | Session |
|---|---|
| 9.30 - 9.40 |
Welcome and Introduction to WCD. IMMEDIATE PAST MASTER NICK CARR |
| 9.40 – 9.50 |
Introduction to the Day and Domestics. “The Programme.” RICHARD WATLING |
| 9.50 – 10.15 |
What’s this all about?. “Building Brand Equity.” RICHARD WATLING |
| 10.15 – 11.00 |
Global Spirits Market Trends
CHRIS PITCHER
|
| 11.00 - 11.20 | Coffee Break: Networking with participants and WCD presenters. |
| 11.20 – 12.30 |
Finance and Pricing for Spirits. Brand examples and case studies NICK CARR |
| 12.30 – 13.20 |
Segmentation. Covers product, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation. RICHARD WATLING |
| 13.20 |
LUNCH AND NETWORKING. One hour for lunch. |
| 14.15 -15.15 |
Innovation and Development. STEVE WILSON |
| 15.15 – 15.35 |
Tea and coffee break. Networking with participants and WCD presenters. |
| 15.35 – 16.10 |
Starting Up, Funding and Growing a Distillery. ANDREW PARSONS
|
| 16.10 – 17.00 |
Reflections of Day: Panel Discussion ‘Building Brand Equity’ & Noticeboard Questions. ALL PRESENTERS – Q&A, chaired by Richard Watling |
| 17.00 – 17.15 |
Evaluation of Day CLIVE BAIRSTO |
| 17.15 |
Move to Drinks at ‘Anchor Tap’ |